The main inspiration for the brand treatment was VHS glitches and distortions. These visuals were our foundations to connect with the main audience, young YouTubers.
To build on the analog idea, we picked a colour theme that was vibrant and inspired by analog colours. The bold typography added the final touch to the visuals.
After the initial branding excersise we defined the look and feel for the product. We developed a number of key screens to create the foundation for our components.