The challenge was to establish an identity that is a strong foundation for the upcoming business opportunities for the company.
We have been supporting the brand for over a year, created a number of reports, presentations, printed materials and digital projects for Pollinate.
The current identity has been serving the company for the last year helping them to approach potential partners, some of the world’s biggest banks.
After an initial brand excercise, the website was the first medium to define and interrogate further aspects of the identity. Usage of type, imagery and layout principles were established as we designed the website.
Each hero component featured a distinct shape symbolising Pollinate’s effect on the different areas of the industry. Their animation and interactive behaviour helped to bring them to life and elevate the idea in digital.
We wanted to showcase Pollinate’s offering and inspire the potential clients. We have built 3D/CGI scenes to bring the digital products to life.